KENZO x ASICS Collaboration: A Triumph of Color and Style in Sneaker Innovation

A Triumph of Color and Style in Sneaker Innovation

In the fast-paced world of sneakers, KENZO and ASICS join forces to revive the iconic ASICS GEL-KAYANO 20, transforming it into a vibrant canvas of color and style. This collaboration not only reaffirms KENZO’s authority in the sneaker market but also signifies a harmonious blend of heritage, cutting-edge design, and technical excellence.

Unveiling a Vibrant Partnership

Step into the realm of innovation as KENZO makes its debut in the sneaker collaboration cosmos alongside the renowned Japanese brand ASICS. Artistic Director Nigo meticulously curates this partnership, and the grand revelation is set to captivate audiences in the early days of January 2024. Brace yourself for the unveiling of three gender-neutral masterpieces born from the fusion of KENZO’s kaleidoscopic heritage and the technical prowess of ASICS.

The Resurrection of ASICS GEL-KAYANO 20

Harkening back to its debut in 2013, the ASICS GEL-KAYANO 20 resurfaces as a plush running companion, offering comfort and stability on enduring journeys. KENZO, with a stroke of genius, breathes new life into this breathable and tenacious footwear, solidifying its authority in the sneaker realm. The cutting-edge two-layer midsole and outsole ensemble, featuring EVA, TPU, GEL technology, and rubber, ensures supreme foot cushioning, whether conquering the running track or navigating the urban jungle.

Design Brilliance Takes Center Stage

Design brilliance takes center stage with two styles drawing inspiration from KENZO’s iconic tiger graphics, adorned with faux-fur across the entire upper canvas. One style bursts forth in a lively array of blue, lime green, and orange, while another pays homage to the original GEL-Kayano shoe with a sophisticated silver, gold, and white color palette. The third and final style introduces a burst of invigorating hues, including blue, green, pink, yellow, and orange, strikingly contrasted by a backdrop of sporty white.

Elevating the Sensory Experience

Across all iterations, the ASICS label proudly graces the right tongue, while the left features the distinctive KENZO logo. Elevating the sensory experience, each pair is presented in co-branded special packaging, a visual feast for the discerning eye.

Debut and Availability

Prepare for the spectacular debut of the KENZO x ASICS sneaker, marked by an exclusive raffle on KENZO.COM on January 22nd, 2024. Subsequently, these avant-garde marvels will grace the floors of KENZO stores and a curated network of retailers starting January 26th, 2024, with a price tag of €290. The fusion of style and functionality awaits, inviting you to embark on a journey into the future with unparalleled flair.

In this collaboration, KENZO and ASICS redefine sneaker innovation, bringing together style, comfort, and technical excellence in a triumphant partnership.