Adidas promotes its new “rasta” sneakers
Table of Contents
Introduction
Adidas, one of the world’s most recognizable sports brands, has often collaborated with popular culture icons. This time, the brand pays homage to the king of reggae, Bob Marley, by launching a new “rasta” sneaker collection.
Bob Marley – A Reggae Icon
Bob Marley was a Jamaican singer, guitarist, and songwriter who gained worldwide fame with his songs about love, peace, and social justice. Marley became an icon of the reggae movement, and his distinctive style, including rasta colors, has become a symbol of this musical genre.
Adidas x Bob Marley Collaboration
Adidas’ collaboration with Bob Marley began in 2018 when the brand released its first collection inspired by the Jamaican artist’s music and style. The collection was a huge success, prompting Adidas to continue the partnership.
New “Rasta” Sneaker Collection
The new “rasta” sneaker collection from Adidas is a tribute to Bob Marley and his music. The sneakers feature the characteristic rasta colors of green, yellow, and red. The design also incorporates symbols associated with Bob Marley, such as his image and iconic reggae motifs.
Sneaker Models
Adidas has released several models of sneakers in the “rasta” collection. Some of the most popular include:
- Adidas Samba Classic Bob Marley
- Adidas Superstar Bob Marley
- Adidas Stan Smith Bob Marley
Popularity of the Collection
The “rasta” sneaker collection from Adidas has been extremely popular among fans of Bob Marley and streetwear enthusiasts. The sneakers are often sold out and can fetch high prices on the resale market.
Conclusion
Adidas’ collaboration with Bob Marley is a testament to the brand’s ability to connect with popular culture and create products that resonate with consumers. The “rasta” sneaker collection is a fitting tribute to the iconic reggae artist and a stylish addition to any sneaker collection.
